At the age of 21, dressmaker Thomas Burberry established his eponymous company, initially specialising in outdoor attire. The first store opened in the same year on Winchester Street, Basingstoke.
Creating an icon
In 1879, Thomas Burberry invented gabardine. Tightly woven and durable, the weatherproof fabric revolutionised rainwear with its breathable and lightweight qualities, and went on to form the basis of our iconic trench coat. The origins of our signature outerwear design can be found in the Tielocken, a coat patented in 1912 and designed by Thomas Burberry. Now worn across the world, our trench coat has evolved over the years to become the much-recognised style of today.
The new campaign
Our latest campaign features British model Edie Campbell and actor Callum Turner, and was shot by Mario Testino under the creative direction of Christopher Bailey, with illustrations by British artist Luke Edward Hall. The cast wears runway designs including outerwear inspired by styles from the Burberry Heritage Archive.