New neons by Ib Kamara

New neons by
Ib Kamara

Stylist Ib Kamara reimagines our latest collection in his own unique, playful way.

Growing up in Sierra Leone and The Gambia, Ib, 27, first came to London aged 16. The pop culture and fashion imagery he was suddenly exposed to blew his mind. Ib went on to study fashion at Central Saint Martins, graduating 2016.

A photo exhibit at Somerset House titled ‘Utopian Voices Here and Now’ gave Ib his first big break. He says, ‘It got me excited about making art and gave me the space to imagine.’

Ib has gone on to work with photographer Tim Walker, artist and filmmaker Kahlil Joseph and musician Sampha, as well as Dazed, i-D, MoMA and Tate.

The stark contrast between Ib's childhood and life in London continues to fuel his imagination every day.

Zakarie wears wool mohair tuxedo and check cashmere bandanas.

‘My work is personal to me. I look at my background and reference what I grew up with. I had to use my imagination and sketch and draw.’

Zakarie wears fluorescent yellow doodle sweatshirt.

‘I love the possibility of creating ideas and the balance between serious and playful. I like funny things. When I'm working, I always go back to what I know best – using my imagination.’

Frida wears neon pink laminated check, tartan cotton gabardine and plastic trench coats.

Zakarie wears cotton jersey zip-front hooded top and bandana in vintage check and neon cashmere.

‘I'm high concept. I go back to my childhood and the culture in Sierra Leone, kids playing in the street, my aunties and uncles. I pick imagery from that.’